QR Codes for Marketing
Most companies have not yet taken advantage of the QR code revolution. The use of this technology is both informative to your customers and advantageous to you. There are countless ways you can employ this technology without spending much to do so. This is a great way to take part in a growing trend, position your business as forward thinking, and produce great practical information resources at the same time.
The main reason that marketers are embracing QR codes is because so many more of us now have smartphones that are able to read QR codes. The fact that a large percentage of us now walk around with powerful computers in our pockets means that new technologies are emerging and QR codes are one of the biggest winners to date.
Some of the most innovative QR code campaigns are extending the experience of the offline marketing into the online world. Sometimes it’s not about the product itself, but the specials attached to the code. Pepsi-Cola experimented with QR codes last year displaying them during an episode of CSI: Crime Scene Investigation. The QR codes onscreen linked to the QR codes on specially-marked Pepsi bottles for prizes.
QR Codes offer multiple advantages to your business. For example, online interactions can be tracked and their ROI easily calculated. The beauty of QR codes is that they can increase the measurement and effectiveness of ads.
QR Codes are a useful tool for engaging younger or tech-savvy consumers. Census data shows that generation Y represents 26 percent of the population – the first generation to grow up online – and marketing to them requires significantly different approaches. They’re very independent and turned off by branding. Instead, they like instant service and are often attracted by an experience rather than a message. So, QR Codes might pique their interest in your product, leading them to your web site or attend your seminar. The codes provide instant response, which catches consumers at the point they are most interested in the message.
Distribute Freebies: You can use QR codes to distribute free stuff. This way people will interact with your company. Also, people will automatically market your freebies to other people, showing their friends or relatives.
Flyers and Brochures: You can distribute flyers/brochures which contain the product details. These product details can contain QR codes, which will help customers interact with you or your web site. They can simply scan the QR codes to get further details of the product, i.e. product availability, any discounts on products, etc.
Business cards: We can print your QR code on your business card. Most phone apps give the user the ability to store the information in thier contact list with just the touch of a button!
The opportunities for QR codes are endless. We can incorporate them across a variety of media—business cards, brochures, fliers, direct mail, print ads, posters and signs, t-shirts, web sites and more. QR codes can be used alone or with personalized URL's, coupons, or business cards.
Let our QR marketing staff develop a total marketing solution for your bussines today! We can coordinate your off-line and online marketing materials to give you a total solution for your companies requirements.
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